Oct 19, 2022 • 34M

How She's Building a Next Generation Food Company // Katlin Smith, CEO of Simple Mills

The Consumer VC podcast #250 with Katlin Smith, CEO of Simple Mills

Oct 19, 2022

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Mike Gelb

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

Episode details

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Hey Friends,

Our guest today is Katlin Smith, founder and CEO of Simple Mills. Simple Mills are clean, nutritious foods for a better life - it’s that simple.

We discuss:

The inspiration behind Simple Mills
Her approach to fundraising and her cap table
How Simple Mills releases new products
How food preferences have evolved since founding the company 10 years ago
How she thinks about food that is not only better for people but also for the planet
And much more

Thank you for listening.