Hey Friends,
This is a recording of a live interview I did with Ty Haney last month in Austin, TX. Ty is most famous for founding Outdoor Voices, the technical apparel brand whose on a mission to get the world moving. My apologies in advance, we had a lot of technical issues on the day and the quality of the recording is not great. I really appreciate Ty for being incredibly open about her journey.
We discuss:
The origin of Outdoor Voices
Why she left OV and what went wrong
Her introduction to crypto
How she founded Joggy, a plant-based / CBD brand for activity
Her platform TYB and why community-led brands are the future
Scaling a digitally-native brand today & much more
Thanks for listening.
Leaving Outdoor Voices & How Consumer Brands Can Leverage Crypto // Ty Haney, Founder of Outdoor Voices, TYB and Joggy