Nov 1, 2022 • 39M

Why he left tech to start a wine company // Joe Welch, CEO of In Good Taste

The Consumer VC podcast #253 with Joe Welsh, Founder & CEO of In Good Taste

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

Hey friends,

There’s a new Consumer VC podcast episode! Thank you Connor Ryan for introducing me to our guest today, Joe Welch, Founder & CEO of In Good Taste.

In Good Taste allows you to explore the world of wine with their eight 6-ounce bottle wine flights.

We discuss:

  • Why he left tech to start a wine company

  • Can you make money in wine

  • His focus on packaging and what he set out to accomplish with In Good Taste

  • Zoom wine tastings during COVID

  • His approach to retail

  • Wine subscription businesses

  • Creating his own tasting locations

I hope you enjoy listening