Why LA is the best place to build in consumer with Carter Reum, co-founder of M13

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why LA is the best place to build in consumer with Carter Reum, co-founder of M13

The Consumer VC episode 174 with Carter Reum, co-founder of M13

Mike Gelb

Oct 26, 2021

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Hey there,

Our guest today on Consumer VC is Carter Reum, one of the founders of M13. M13 is one of the largest LA-started venture capital funds. Some of their investments include Lyft, Tonal, Classpass, Daily Harvest.

Previously Carter founded VeeV spirits, which he sold to Luxco.

We discuss:

Why LA has become a consumer hub
His shift from investing in brands to ecommerce technology
Learnings from fund 1 to fund 3
How the characteristics of the modern entrepreneur has changed
Specializing in stage vs. being multi-stage
What value-add means in today’s market
What its like founding companies with your brother

I hope you enjoy.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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